Google My Business helps local service businesses get found online. This tool puts your business on Google Maps and in local search results. Imagine someone looking for a plumber and finding you right away—that’s what Google My Business can do.

It’s important because it ties into how easily people nearby find you when they need your services.

When you make an account on Google My Business, be sure to give all the details about your service—like your address, phone number, and what you offer. Having complete and correct info makes customers trust you more.

You should also keep sharing new photos or news about your business so that people know what’s up to date with you. When customers talk to you by leaving reviews or sending messages, answer them quickly! Building that trust is key.

Nowadays, there are tools like Hootsuite that help manage your profile easily. Using these tools means less fuss for tracking how well your profile is doing.

Step inside the world of Google My Business where connecting with clients becomes simpler. Let’s explore this useful tool together!

Are you after a Google My Business Management Service? Talk to our team today at GMB Ninja to get your free audit and discovery call

Key Takeaways

  • Use Google My Business to show up in local searches and on Google Maps.
  • Make a GMB account, then fill it with your business name, address, phone number, and more.
  • Keep your profile filled out with the latest info about what you do.
  • Post photos and updates often so people see new things about your business.
  • Talk to customers through reviews and messages; answering helps build trust.

What is Google My Business (GMB)?

Google My Business (GMB) is a free tool that allows local businesses to create and manage their online presence across Google, including Search and Maps. It provides numerous benefits for local businesses, helping to increase visibility, attract more customers, and improve local SEO rankings.

Benefits for local businesses

Having a Google My Business profile is like opening the front door to your shop on the internet. Local businesses get more eyes on what they offer because people searching online can find them easily.

It boosts your local search presence, which means when someone looks for a service you provide, you show up faster in their results. You also land on Google Maps, so customers know exactly where to find you.

By using this tool, small business owners can share updates and news about their services with Google posts. They answer questions in real time and keep everyone informed about new things happening at their store or office.

This builds trust with local customers who want quick information from reliable sources close by. Now let’s explore how important GMB is for local SEO.

Importance for local SEO

Maximising Google My Business (GMB) features is crucial for small businesses wanting to enhance their local search engine optimisation (SEO). By maintaining an accurate and complete GMB profile, you can significantly improve your online visibility and attract more local customers.

Optimising your Google Business Profile for local SEO helps in increasing your business’s ranking on Google Maps and other location-based marketin platforms, ultimately leading to higher online visibility for your business.

Ensuring that your GMB profile is up-to-date with relevant keywords, customer reviews, and detailed business descriptions is essential for improving local search rankings. Additionally, regularly posting updates, adding products and services, and promptly responding to customer queries contribute to attracting local customers with Google My Business.

Creating and Setting Up a GMB Profile

To get started with Google My Business, you’ll need to create an account and optimise your profile for accuracy and completeness. This is crucial for local businesses looking to maximise their online visibility and attract more customers in their area.

How to create a GMB account

To create a GMB account, follow these steps:

  • Go to Google My Business website and click on “Manage now.”
  • Sign in with your Google account or create one if you don’t have it.
  • Enter your business name and choose the category that best fits it.
  • Input your business address and select the delivery area if applicable.
  • Add your business phone number and website URL.
  • Choose verification method; usually, by mail.
  • Once verified, complete your profile with accurate information about your business including working hours, services, and products.

Steps to optimise your profile

After creating your GMB account, it’s essential to optimise your profile to maximise its benefits for your local business. Here are the steps you can take to ensure that your Google My Business profile is fully optimised:

  1. Provide Accurate Business Information: Ensure that your business name, address, phone number (NAP), and website URL are accurate and consistent with your other online listings.
  2. Select Relevant Categories: Choose relevant categories that best describe your business to improve its visibility in local searches.
  3. Craft a Compelling Business Description: Write a concise and engaging description that accurately represents your business and includes relevant keywords.
  4. Add High-Quality Photos: Upload high-resolution images that showcase your products, services, team, and location to make your profile visually appealing.
  5. Keep Business Hours Up to Date: Regularly update your business hours to reflect any changes, especially during holidays or special events.
  6. Encourage Customer Reviews: Actively encourage customers to leave reviews on your GMB profile, and respond promptly to both positive and negative feedback.

Importance of accuracy and completeness

After optimising your Google My Business profile, it’s crucial to ensure accuracy and completeness. This means providing up-to-date information about your business, including the correct address, phone number, and business hours.

Accurate details help potential customers find and contact you easily. Completing all sections of your profile also enhances its visibility on Google and increases the likelihood of appearing in local searches.

Moreover, accurate and comprehensive profiles build credibility with both Google and potential customers.

Maximising Google My Business Features

Posting regular updates, utilising messaging for direct communication with customers, adding products and services to your profile, responding to reviews and questions, and keeping all information up-to-date are crucial steps in optimising your Google My Business features for maximum local visibility.

Posting to your profile

  1. Use high – quality images and videos to showcase your products or services.
  2. Share updates about promotions, events, or new offerings.
  3. Provide valuable information that addresses customer needs and questions.
  4. Use relevant keywords in your posts to improve search visibility.
  5. Regularly update your posts to keep your profile fresh and engaging.

Utilising messaging

Use the messaging feature to connect with your customers directly through Google My Business. Respond promptly to inquiries and provide helpful information about your products or services.

Engaging with customers through messaging can help build trust and loyalty, enhancing your online reputation and increasing customer satisfaction.

After utilising messaging, let’s explore how adding products and services to your profile can attract more potential customers to your local business.

Adding products and services

  1. Include high – quality images and detailed descriptions for each product or service to attract attention and provide clarity.
  2. Use relevant keywords in your product/service titles and descriptions to improve visibility in local searches.
  3. Update your product/service listings regularly to reflect any changes or promotions, keeping the information accurate and current.
  4. Encourage satisfied customers to leave reviews specifically mentioning the products or services they used, boosting credibility and attracting new clients.
  5. Utilise the Q&A section to address any inquiries about your products or services, demonstrating responsiveness and providing helpful information to potential customers.

Responding to reviews and questions

When responding to reviews and questions on your Google My Business profile, consider the following:

  1. Acknowledge and thank reviewers for their feedback, whether positive or negative, to show that you value their input.
  2. Address any concerns or issues raised in negative reviews promptly and professionally, demonstrating your commitment to customer satisfaction.
  3. Use keywords related to your business in your responses to improve local search visibility and SEO.
  4. Encourage satisfied customers to leave positive reviews by providing exceptional service and asking for feedback.
  5. Respond to user questions about your services or products in a helpful and informative manner, showcasing your expertise and building trust with potential customers.
  6. Regularly monitor and manage your responses to maintain an active and engaging presence on your GMB profile.

Keeping information up to date

After responding to reviews and questions, it’s essential to keep your business information on Google My Business up to date. This ensures that potential customers have accurate and current details about your business at their fingertips. Here are some key practices for keeping your information up to date:

  1. Regularly update your business hours, especially during holidays or special events, to reflect any changes accurately.
  2. Ensure that your contact information, including phone number, email address, and website URL, is always current and correct.
  3. Stay on top of updating your business description and attributes, such as whether you offer dine – in, takeaway, delivery options or other relevant services.
  4. Add new photos regularly to showcase the latest products, services or any changes in the physical appearance of your business.
  5. Keep track of any updates regarding your business location or address to avoid providing outdated directions to customers.
  6. Make sure to promptly remove any outdated information or details that are no longer relevant to your business operations from your Google My Business profile.
  7. Utilise the “Posts” feature on GMB to share important updates about special promotions, events, or announcements with potential customers in real-time.
  8. Monitor and respond promptly to any user – generated suggestions for edits related to your business information on Google My Business.

Tracking and analysing GMB insights

To effectively track and analyse GMB insights, start by regularly checking your Google My Business dashboard. Look at metrics like how customers find your listing – whether through direct searches or discovery searches.

Pay attention to the actions they take, such as visiting your website, requesting directions, or calling your business directly. Analysing these insights can help you understand customer behaviour and tailor your local marketing strategies accordingly.


1. What is Google My Business and why is it important for local service businesses?

Google My Business (GMB) is a free tool that lets local service businesses manage their online presence across Google, including Search and Maps, to help customers find them.

2. How can I make my business rank higher in local searches on Google?

To increase your local ranking on Google, you should optimise your Google Business Profile by providing complete and accurate information, posting updates regularly, and gathering customer reviews.

3. What are some top tips for maximising GMB for my small business marketing?

For maximising GMB, ensure your listing has up-to-date contact details, use keywords related to your services in the description, respond to customer enquiries promptly, and post quality photos of your business.

4. Can optimising my Google Business Listing improve how customers find me on maps?

Yes! Optimising your listing helps with location-based marketing; when potential customers search on Google Maps marketing tools kick in thus improving visibility for those nearby looking for what you offer.

5. Is utilising GMB features really helpful in SEO for local businesses?

Absolutely! By enhancing GMB features and keeping information current along with collecting positive reviews can boost SEO efforts making sure you show up when locals are searching online.