Google My Business Insights is like a secret tool for small business owners. It helps them see how people find their shop online, what they look at, and even how often customers call or visit the website.

Knowing these can make your business stronger because it shows you what works and what doesn’t.

Now think about a map where each person looking for your business leaves a tiny dot. Over time, those dots make patterns – some spots are popular while others are quiet. This is kind of like insights; they help you spot the busy areas in your digital map.

If lots of people search for “best cake shop near me” and find you, that’s a clue to use words like that more often!

Putting great photos on your profile or writing about cool things happening at your shop can draw more people in too. And if folks have good things to say about you, ask them nicely to write a review so others will come along as well.

Keep checking Google My Business Insights regularly to stay on top of game changes—maybe folks tend to look up coffee places in the morning but dessert shops at night? Use this info to be there right when they need you with all the correct details handy.

With all these smart moves powered by insights from Google, imagine how far your business could go! Let’s explore these steps further and grow together.

Are you after a Google My Business Management Service? Talk to our team today at GMB Ninja to get your free audit and discovery call

Key Takeaways

  • Google My Business Insights shows small business owners how customers find their listing online, and provides data on views, search queries, customer actions, and more.
  • Use relevant keywords in your business profile to help potential customers find you. Keep an eye on what your competitors are doing.
  • Post engaging content and high – quality photos regularly to keep your profile fresh. Encourage happy customers to write reviews.
  • Check your insights often to see what’s working. Make changes based on what times people look for you and which services they want.
  • Updating your business details like hours and contact info is important so customers have the right information when they need it.

Why Google My Business Insights Matter

Accessing Insights allows small business owners to track their business listing performance and understand customer acquisition through Google. Understanding Performance Data helps in making strategic decisions and improving the overall online visibility of the business.

Accessing Insights

Google My Business Insights is very helpful for small business owners. It shows how customers find your business listing on Google.

  • Go to the Google My Business website and sign in.
  • Look for the “Insights” tab on the left side of the screen.
  • Click on it to see different kinds of data about your business.
  • Check out how many people saw your business profile with the “Views” section.
  • Look at “Search queries” to see what words people used to find your business.
  • The “Customer actions” part tells you what people did on your listing – like asking for directions or clicking on your phone number.
  • See where customers come from with “Photo views” and compare this with other businesses like yours.
  • Use “Phone call statistics” to learn when and how often people called your business through Google.

Understanding Performance Data

After accessing insights, the next step is understanding performance data. This involves analysing metrics like search queries, customer actions, and profile views. By interpreting these data points, you can identify trends and understand how customers are engaging with your business online.

The performance data will help you gauge the effectiveness of your marketing efforts and see which aspects of your Google My Business profile are resonating with potential customers.

It’s crucial to track this data regularly to make informed decisions about optimising your business profile for better visibility and engagement. With a clear understanding of performance data, you can refine your marketing strategy and attract more local customers to your business.

Tips for Making the Most of Insights

To make the most of Google My Business Insights, utilising relevant keywords and keeping an eye on competitors is crucial. By understanding the data provided, small business owners can optimise their profiles to attract local customers effectively.

Utilising Keywords

When optimising your Google My Business profile, it’s essential to utilise relevant keywords that reflect your business and the products or services you offer. By incorporating these keywords in your business description, posts, and updates, you can make it easier for potential customers to find you when they search for related terms on Google.

This can lead to improved visibility and attract more local customers who are looking for what you have to offer.

Keeping an eye on the most searched local keywords for your industry is crucial for enhancing your Google My Business performance. Understanding which keywords are driving traffic and engagement can help you tailor your content and offerings according to what resonates with potential customers.

By staying updated with popular local search terms, you can stay ahead of the competition and continue attracting new customers searching in your area.

Keeping an Eye on Competitors

To stay ahead, it’s essential to keep an eye on your competitors. By analysing their Google My Business Insights, you can gain valuable information about their performance, such as how often they show up in local searches and the keywords driving their visibility.

Use this data to understand their strengths and weaknesses and adjust your strategy accordingly. Additionally, by monitoring their customer engagement through reviews and posts, you can identify opportunities to improve your own business profile.

When in a competitive market, being aware of what others are doing is crucial for success. Regularly reviewing the insights of competing businesses can provide valuable information that helps inform your own strategies for improving search engine ranking, attracting local customers, and optimising business performance.

Google My Business Profile Optimisations

Utilise posts, photos, and reviews to keep your business profile fresh and engaging. Update relevant business information regularly to ensure accuracy for potential customers.

Using Posts, Photos, and Reviews

To maximise the performance of your Google My Business profile, make sure to regularly create and publish engaging posts that highlight your products, promotions, and events. Consistently posting high-quality photos showcasing your business and products can attract more attention from potential customers.

  • Posts: Regularly create engaging posts highlighting products, promotions, and events to attract potential customers’ attention.
  • Photos: Share high-quality photos of your business and products to visually appeal to potential customers.
  • Reviews: Encourage satisfied customers to leave positive reviews as they can boost your business’s reputation and attract more clients.

Updating Business Information

To update business information effectively, follow these steps:

  1. Log in to your Google My Business account regularly to ensure the information is accurate and up-to-date.
  2. Update your business hours, contact details, website URL, and any other relevant information promptly.
  3. Keep your business description fresh by including relevant keywords related to your products or services.
  4. Regularly upload high – quality photos that showcase your products, services, and the overall ambiance of your business.
  5. Encourage satisfied customers to leave positive reviews on your profile to boost credibility and attract more local customers.
  6. Monitor and respond to customer queries and reviews promptly to enhance engagement and trust with potential customers.
  7. Use Google Posts to share updates about special promotions, events, or important business announcements directly on your Business Profile.

Leveraging Insights for Business Growth

Leverage insights from your Google My Business analytics to make strategic decisions and improve the performance of your business. By utilising the data obtained, you can gain valuable information about your local customer base and use it to attract more customers and grow your business.

Making Strategic Decisions

To make strategic decisions, examine the performance data in Google My Business Insights. Look for trends and patterns in customer engagement, like popular times and search queries.

Use this information to adjust your business operations, such as updating opening hours or offering promotions at peak times. Also, consider expanding into new services or areas based on where your customers are coming from.

By using these insights effectively, you can make informed decisions that directly impact your business growth.

By analysing the insights provided by Google My Business, you gain valuable knowledge about how people interact with your business online. This allows you to tailor your strategies to better meet their needs and attract more customers.

Improving Performance

By leveraging the insights gained from your Google My Business account, you can make data-driven strategic decisions to improve your business performance. Monitoring performance metrics such as local search ranking, customer insights, and competitor analysis allows you to refine your business optimisation efforts.

Actively utilising keywords, updating business information regularly, and optimising your Google My Business profile with posts, photos, and reviews can significantly enhance your local customer attraction and overall search performance.

This proactive approach ensures that you stay ahead in the competitive landscape of local businesses.


1. What are Google My Business Insights?

Google My Business Insights give you information about how customers find and interact with your local business profile on Google Search and Maps.

2. How can I make my business show up better on Google?

Optimise your business profile with up-to-date details, use the right keywords, and post photos to boost performance in search results and Maps promotions.

3. Can I see what customers think of my local business with insights?

Yes, by checking your Google business account insights, you can understand customer actions and improve how you connect with them locally.

4. Why is it important to look at data analysis for my business profile?

Looking at your business data analysis helps you know what works well for attracting more customers so that you can make smart decisions to perform better online.