Imagine you have a business in Australia and want people to find it easily. A Google Business Profile is what you need. This profile used to be called Google My Business, and it’s a free way for businesses to show up when people search online.

It makes your business more visible on Google Search and Maps.

People use the internet a lot when they look for local shops or services – 97% of them do that! When you have a good profile set up, these customers can see where your business is, when it opens, and read reviews from other customers.

If they like what they see, they may come visit or make an appointment.

It’s not hard to start. You log into the Google Business Profile Manager and put in details about your store or service. Add photos that catch the eye and use words that help people find you if they’re looking for something nearby.

Your Australian business will pop out more in searches with this tool, especially those ‘near me’ searches everyone does on their phones. Reviews from happy customers build trust too—more trust means more visits!

Stick around; we’re going to explain how easy it is to get all these benefits just by creating a helpful little online home for your business with Google.

Are you after a Google My Business Management Service? Talk to our team today at GMB Ninja to get your free audit and discovery call

Key Takeaways

  • A Google Business Profile helps Australian businesses show up in local searches on Google and Maps, making them more visible to potential customers.
  • This profile lets you control your business information, like hours and location, which can help people find and trust your business.
  • Customer reviews on a Google Business Profile build trust. Answering these reviews shows good customer service.
  • It’s free to set up a profile. Keeping it updated with fresh info and images can attract more people to your business.
  • Stats say that 97% of people look for local businesses online. Being easy to find on Google can lead to more visits or appointments for your Australian business.

What is a Google Business Profile?

A Google Business Profile, formerly known as Google My Business, is a free tool that allows businesses to manage their online presence and be found on Google and Google Maps. It gives businesses control over their business information and the ability to build trust through customer reviews.

Formerly known as Google My Business

Google changed the name of ‘Google My Business’ to ‘Google Business Profile.’ This free tool helps your company show up in search results and on Google Maps. When people look for services or shops, they often use Google.

With a profile, your business will pop up when someone searches for what you offer.

Your listing can tell customers when you’re open, where you’re located, and how to get in touch. You can also put pictures and updates to attract more people. Making sure your information is correct means customers find you easily – which is great for your business!

Free tool for businesses to be found online

Utilise Google Business Profile as a free tool to enhance your local business visibility. It allows you to appear in Google search results and on maps, increasing your online presence for Australian businesses.

This digital marketing resource helps with local SEO and customer engagement, making it useful for small business owners aiming to improve their online visibility and manage their reputation.

By setting up a Google My Business profile, you can take advantage of increased local insights and market share, ultimately driving appointments for your Australian business. Optimising your business listing on Google is crucial for boosting your local search rankings and enhancing your digital marketing efforts.

Enhance the visibility of your Australian company by creating a compelling listing on Google; it’s an essential step towards maximising the potential of this powerful platform.

Benefits of having a Google Business Profile

Increase your business’s visibility on Google and Google Maps, giving you more control over your business information and the ability to build trust through customer reviews.

Increased visibility on Google and Google Maps

When you create a Google Business Profile, your business becomes more visible to locals in Australia who are searching on Google and Google Maps. This means that when potential customers search for products or services related to your business, they are more likely to find your business in the search results.

Your profile helps improve your online presence, making it easier for people to discover and connect with your Australian business.

By having a well-optimized Google Business Profile, Australian businesses can increase their chances of appearing in local search results and maps. This heightened visibility can lead to increased traffic to your physical location or website and ultimately help you attract more customers within Australia.

Control over business information

With a Google Business Profile, you have the power to keep your business details up to date. This means you can make sure that customers are getting the right information about your business when they search for it on Google or Google Maps.

You can update your opening hours, contact details, and even add photos to give people a better look at what you offer.

By having control over your business information, you’re ensuring that potential customers find accurate and helpful details which can lead to more foot traffic and online engagement.

As Australian businesses strive to stand out in a crowded market, managing this vital info is crucial.

Build trust through reviews

After ensuring that your business information is accurate and up-to-date, the next step is to build trust through reviews. Encourage your customers to leave reviews on your Google Business Profile.

Responding to these reviews also shows potential customers that you value feedback. Positive reviews can attract more customers and enhance your online reputation. It’s essential to manage negative feedback constructively – acknowledge it, offer solutions, and show that you are committed to customer satisfaction.

By engaging with reviews, both positive and negative, you demonstrate transparency and a dedication to providing excellent products or services. This can significantly influence consumer decisions in choosing your business over others in Australian local searches.

How to create and optimise a Google Business Profile

To create and optimise a Google Business Profile, sign in to the Google Business Profile Manager, add and verify your business, customise your profile with information, images and keywords, encourage and respond to reviews, keep information up to date and take advantage of additional features.

It’s essential for Australian businesses to make their presence known on this platform.

Sign in to Google Business Profile Manager

To manage your Google Business Profile, go to the Google Business Profile Manager website and sign in with your Google account. Then you can add or edit important details about your business, like its name, address, and phone number.

Remember to keep your information up to date so that customers can find you easily on Google Search and Maps.

Once you’re signed in, take advantage of the additional features available to optimise your profile. Upload photos of your products or services, encourage customers to leave reviews, and use keywords that reflect what your business offers.

Add and verify your business

To manage your business on Google, you need to first add and verify it on Google Business Profile. Start by signing in to the Google Business Profile Manager with your Google account.

Then, input your business information accurately, including its name, address, phone number, and website. Next, verify your business through a postcard sent to the provided address or by phone for some businesses.

Once verified, you can customise your profile with engaging photos, a compelling business description, relevant keywords for search optimisation and keep the information updated regularly.

Customise your profile with information, images, and keywords

Enhance your Google Business Profile by adding detailed information about your business, such as your address, phone number, and business hours. Be sure to upload high-quality images that showcase your products, services, and the atmosphere of your establishment.

Also, include relevant keywords in your profile description to help potential customers find you easily when they search on Google or Google Maps. By customising these details carefully, you’ll make it easier for local customers to discover and choose your business over others.

Once you’ve optimised these aspects of your profile, potential customers will be more likely to engage with your business online before visiting in person. This can lead to increased foot traffic and a higher likelihood of sales conversions from local searches.

Encourage and respond to reviews

Encourage your satisfied customers to leave positive reviews on your Google Business Profile. Respond to all reviews, both positive and negative, to show that you value customer feedback.

This helps build trust with potential customers and improve your online reputation management. Engaging with reviews also demonstrates excellent customer service and can influence consumer behavior positively.

By actively encouraging and responding to reviews, you can enhance your business’s credibility and authenticity in the eyes of potential customers. This will contribute to increased visibility on Google, driving more traffic to your business.

Keep information up to date and take advantage of additional features

Regularly updating your Google Business Profile ensures that customers have the most accurate information about your business, such as operating hours, contact details, and services offered.

This helps in building trust with potential customers and increases the likelihood of them choosing your business over others. Additionally, taking advantage of additional features like posts, messaging, and insights can further enhance your profile’s visibility and engagement with customers.

Optimising your Google Business Profile is an ongoing process that requires attention to detail and proactive management to ensure that your business remains relevant. Regular updates and using all available features will help in keeping your profile fresh and appealing for potential customers searching for businesses like yours on Google.

The importance of Google Business Profile for Australian businesses

Having a Google Business Profile can significantly increase visibility on Google and maps, leading to more local engagement and potential customer appointments. With statistics showing the impact of digital presence on consumer behaviour, it’s essential for Australian businesses to utilise this free tool for increased market share and online trust.

Statistics on traffic and consumer behaviour

Understanding the behaviour of consumers and the impact of web traffic is crucial for your Australian business. A Google Business Profile provides valuable insights into how potential customers interact with your business online. Here’s a snapshot of what the statistics reveal:

Local Searches97% of consumers search for local businesses online, highlighting the need for a strong digital presence.
Google’s Market ShareGoogle dominates as the preferred search engine in Australia, with over 90% market share.
Click-Through RateBusinesses appearing in Google’s local 3-pack can experience a click-through rate increase of up to 700%.
Consumer Reviews84% of people trust online reviews as much as personal recommendations, making them critical for business reputation.
Mobile SearchesOver 50% of mobile users who conduct a local search visit a store within a day, showing the immediacy mobile search can drive.
Conversion RatesBusinesses with complete listings on Google are twice as likely to gain customer trust, leading to higher conversion rates.
Appointment BookingsIntegrating booking functionality through your Google Business Profile can significantly heighten appointment numbers.

These figures underscore the potential a Google Business Profile holds for connecting with your target audience and growing your business in Australia.

Market share and engagement numbers

Understanding the significance of Google Business Profile for Australian businesses is essential. By having a well-optimised profile, you can increase your visibility on Google and Google Maps, leading to higher engagement numbers and stronger market share. Small businesses in Australia can benefit greatly from this increased digital presence by reaching more local customers and standing out among competitors. This tool allows you to track consumer behaviour, gain valuable local SEO insights, and ultimately drive more appointments or visits to your business.

Utilising Google Business Profile gives Australian companies an edge in the competitive market landscape by enhancing their online visibility, which directly impacts their market share growth and engagement metrics. With more potential customers discovering your business through Google search results and maps, there’s a clear opportunity to expand your reach and attract new clientele through a well-managed digital presence.

Increased local SEO and appointments

By having a complete and optimised Google Business Profile, your Australian business can improve its local search engine optimisation (SEO). This means your business will have a better chance of showing up when potential customers in your area search for products or services related to what you offer.

Additionally, by providing accurate and updated information on your profile, along with encouraging positive customer reviews, you can increase the likelihood of attracting more appointments or visits to your physical location.

Now that we understand the importance of increased local SEO and appointments for your Australian business, let’s delve into how Google Business Profile can benefit small businesses like yours in terms of usefulness and market share.

Usefulness for small businesses

By having a Google Business Profile, British small businesses can significantly improve their local search engine optimisation (SEO) and increase appointments. This means that when potential customers in your area are searching for products or services you offer, they’re more likely to find and choose your business.

Having an optimised profile also helps in building trust with locals as it displays relevant information about your business, including reviews from satisfied customers.

Additionally, the profile gives small businesses access to valuable insights on how customers are finding them online and what actions they take after discovering the business. This data allows for better decision-making when it comes to marketing strategies and customer engagement.


1. What is a Google My Business profile and why do I need one for my Australian business?

A Google My Business profile helps your Australian company appear in search results and on maps, making it easier for customers to find you.

2. How does having a Google Business Profile help local businesses in Australia?

Creating a great listing with a Google Business Profile boosts your local business visibility on Google, helping more nearby customers discover what you offer.

3. Can optimising my business’s digital presence improve how I show up on Google Maps?

Yes! By optimising your business profile, you’ll increase the chances of showing up when people search on Google Maps. This can bring more folks to your door.

4. What are the benefits of managing my online visibility using Google My Business?

Using this tool lets you control how your company details are shared with potential customers, giving you insights that can help grow your local Aussie business.